Ruturaj SahasrabudheHome   All chapters   Email
Chapter 03 · 2022 - 2025

Population scale.

Product Manager · NPCI Bharat Billpay Limited (NBBL) · Mumbai

The platform

Bharat Connect (formerly Bharat Billpay / BBPS) is India's interoperable bill-payments network: the central platform sitting between customer-side apps, biller-side operating units, and 20,000+ billers across 30 categories. Working here means every product decision lands on a population, not a user base.

Launching a pension rail into 15M+ subscribers

As Category Manager, I took the National Pension System onto Bharat Connect as the platform's first investment-cum-savings category (launched October 2024). The coordination surface was the job: three Central Recordkeeping Agencies, a trustee bank, the Technology Service Provider, and the front-end apps - aligned into a 5-click contribution flow where a mobile-number-linked PRAN replaced memorising a 12-digit number. Live across a 15M+ subscriber base.

Giving 20,000 billers their first pair of eyes

Billers had no analytics on their own collections through the network. I designed and launched the first self-serve Biller Analytics Dashboard: ~50,000 monthly active users at ~30-minute sessions, and 150x growth in report downloads within 12 months. The full thinking is in the case study, and there is a working demo with synthetic data.

The locator that closed a fraud loop

I built bharat-connect.com from scratch and designed the Agent Locator: 8M+ certified physical agents integrated on Google Maps through APIs to offline operating units. Consumer searches scaled roughly 200x in four months, complaints about uncertified collectors fell from ~200 a month to near zero, and remote-area cash-deposit turnaround dropped from 4 days to 8 hours.

The rest of the chapter

Core team contributor on Banking Connect, India's first interoperable net-banking platform - an RBI-initiated rollout spanning 10+ partner banks. And in 2025, my team won the NBBL Hackathon with a working SLM compliance assistant plus an onboarding automation that cut agent-institution turnaround from 90 days to 15.

15M+ subscriber reach150x adoption growth8M+ agents mappedWinner, NBBL Hackathon 2025
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